Airing in February, 2003, "What's wrong?" tells the story of the privatization of hospital laundry in the Fraser Valley. Barely two months in to a ten-year contract, the U.S.-owned, Alberta-based laundry contractor was caught red-handed washing birthing linens in domestic-grade washing machines. The practice was stopped after it was reported in the media.
Watch the HEU TV ad "What's wrong?" (requires software that can play .mpg files such as Windows Media Player or Real One Player)